Pocket Marketing / Why it is Trendy in 2022 The mobile sector is constantly evolving, moving quickly and unexpectedly, etc.These descriptions are especially appropriate for the years after the outbreak. The pandemic has significantly impacted mobile marketing, and these effects will continue. You should know about Pocket Marketing / Why It Is Trendy In 2022
Mobile marketing advancements are not just about technological improvements. Considering how the new normal has shaped the mobile environment is essential. Mobile marketketing also known as Pocket Marketing / Why It Is Trendy In 2022
The effects of the pandemic gave the mobile sector the boost it needed to grow faster in the coming years. Marketers must ensure that clients are located in the right places and approached effectively.
To help you, we have compiled a list of mobile marketing trends.
Retrospective on 2020 & 2021
In 2020, I can do many tasks from home.
Many people have started working remotely, including ordering takeout and shopping online. You could do most of your work from home with your mobile device. It’s okay, but it does not work. Learn about Pocket Marketing / Why It Is Trendy In 2022
In August 2021, the lineup was relatively unchanged. Sensor Tower reports that Facebook, Instagram, TikTok, and Instagram had the highest number of downloads during August 2021.
In recent years, mobile gaming has seen a popularity surge as a source of entertainment. It has grown in all directions, from ultra-casual games to more serious titles.
Hyper-casual games have been the most popular choice for app advertising in the last few years. App Annie predicts that the focus will shift to increasing engagement and reach across multiplayer and social gaming in 2021 and beyond. People have become more social online over the past year.
It is possible to predict that people will continue to adopt the new lifestyles they learned from the pandemic while also learning new ones over time. Mobile marketers must be vigilant to find out where and how they can reach their target audience.
Trends in Mobile Marketing 2022
Now that we have discussed the history, let’s move on to 2022 and beyond.
Below are the top mobile marketing trends in 2022.
Platform changes present fantastic opportunities.
Mobile marketing requires you to be adaptable quickly.
Yes, Google and Facebook are great. You could miss out on other marketing avenues if you aren’t connected.
Every so often, a new, unique platform emerges and changes the mobile landscape.
TikTok’s popularity best illustrates it over the past two years. In 2020, it ranked second in smartphone downloads and third in consumer spending. These figures are 325 percent higher than the previous year (App Annie). In March 2020, it received more than 115,000,000 downloads. (Influencer Market Hub). You read correctly. TikTok’s growth was insane.
TikTok received more than 666 million installments in August 2021. It is a decline from the peak, and numbers are impressive, though.
TikTok’s large user base, mainly Gen Z, is well-known. Because of this, some refer to it as “the TikTok generation.” Its US users comprised 47.4% between 10 and 30 years old, with the majority of the US users being between 10 and 19. We are beginning to see a decrease in the number of younger users yearly. It shows that older generations are also using TikTok.
We believe that TikTok is here to stay. Although the numbers may not be as impressive, they will be an essential mobile marketing channel shortly.
The platform offers many advertising opportunities. Customers can enjoy interactive experiences and video content through the platform, making it more than an advertising platform. It also allows marketers to reach consumers in new and user-focused ways.
Marketing for Red Bull
Red Bull is an excellent example of a brand using TikTok. This platform seems to have been created just for them. Red Bull’s adrenaline-fueled videos make TikTok’s short video formats a great fit. They are also known for their wild exploits and the #givesyouwings hashtag. Individuals are encouraged to send them their stunts. It results in a seamless mix of material that accurately represents the brand and speaks to its target audience.
Brands must be ready to create content for new channels, just like Red Bull.
They should do it ahead of their competitors. It will create interest in the brand and attract new customers.
Future of Mobile Commerce
Let’s look at another area where the epidemic had a significant impact.
Social media and e-commerce are not new. One subset of them, mobile commerce, deserves a special place on our list. Due to the coronavirus epidemic, 2020 was the most successful year for mobile shopping. The US saw a 55% increase in mobile spending, with over $1 trillion spent on mobile alone.
The mobile commerce boom of 2020 seems to be a boon for us. The pandemic has only fuelled this mobile trend. App Annie predicts that shoppers will spend more time shopping apps by 2025.
Mobile shopping is a common habit worldwide, and it will not change.
Mobile shopping is only one part of the challenge. Brands must also make the most of consumer data, such as location and buying habits.
A shopping app is one of their best options.
Apps are now something people look for when shopping online. A well-designed app will be focused on the user. Wil notifies them about special offers and recommendations based on their preferences.
All other shopping features are designed to facilitate mobile commerce. Businesses can use social media and other platforms that consumers frequent, such as social commerce and shippable ads.
Shoppable video advertisements are the latest craze in shoppable advertising. Marketingdive reported that 40% of marketers have already used them. You can make shoppable videos on several websites, including YouTube, Amazon, and Instagram. It includes interactive fashion runways and influencer-focused films.
Mobile streaming is becoming increasingly popular. Large screens are no longer the only ones allowed to stream mainstream streaming.
YouTube, Amazon Prime Video, Twitch., Twitch., Netflix., HBO GO. All of this is mobile-compatible. These streaming services also saw growth in 2020. created These streaming services to deliver entertainment on demand when people need it.
Even though mobile is more popular than ever, people prefer to use them even if they spend more time at home on different devices.
App Annie reports that streaming time on mobile devices has increased by 40% over the past year. According to Social Media Week, the average US user will have 9.5 streaming apps on their mobile device by 2021. It is an increase of 85% over 2019!
Many people consider social media platforms such as Snapchat and TikTok to be streaming services. They provide user-generated and short-form video content, as opposed to traditional ones. They are currently rivals in streaming, especially among young people.
can use Mobile games to build social networks
Mobile gaming is becoming increasingly social.
It includes features such as in-game messaging and connections to social media.
Should mention Spectator modes here. This mode allows users to view other players’ gameplay from a first- or third-person perspective. It is common in first-person shooter games such as Fortnite or Call of Duty Mobile.
Should mention Spectator modes. This mode allows users to view other players’ gameplay from a first-person or third-person perspective. It is common in first-person shooter games such as Fortnite or Call of Duty Mobile.
The problem is that many users don’t see the game and only play it with their friends.
As I have already mentioned, mobile streaming is a popular trend. It also applies to mobile gaming.
Nielsen reports that 71% of Millennial gamers watch gaming-related video content on streaming sites like YouTube and Twitch.
In 2022, social commerce will be a key trend in mobile commerce. It is supported by all significant apps (Facebook and TikTok as well as Instagram and Snapchat). We can expect to see more social commerce experiences from brands in 2022.
What makes them so unique? These platforms offer more than just a viewing experience.
They meet viewers where they are. These platforms can increase the popularity of any game.
It was the case with Among Us in 2020. It gained popularity when well-known Twitch streams started to play it.
I could say that mobile gaming is becoming social network 2.0. In 2022, we may see more social elements and new creative ideas.
Video content is still vital.
Every year, video content is growing in popularity, especially on smartphones.
In 2020, 63% of mobile traffic was video traffic. This percentage is expected to rise to 76% by 2025 (Ericsson Mobile Report).
Video content has the advantage that it is both entertaining and eye-catching. Video is more popular than any other type of content. Facebook claims that video content can hold users’ attention up to five times longer than static photos.
Mobile marketers should make use of video advertising for these reasons. Not all videos are equally effective. Video advertising is not always practical. The best strategies are to grab people’s attention immediately, keep it short, and be relevant to your target audience.
Some of the most effective video advertising is done through mobile games. For example, you may be familiar with the Homescapes and Gardenscapes commercials or the celebrity-driven Coin Master ads. All of these ads are certain to grab people’s attention.
Next, you need to choose the right platform for your video ads. Social media is an essential aspect of video promotion. Today’s most popular social media networks are video-based (e.g., TikTok). Statista predicts that video advertising revenue will reach $35 billion by 2024. Top mobile ad networks have observed this trend for years. They frequently create dynamic and interactive video ads to keep up with the times.
Personalization has never been more valuable.
With everyone using mobile devices, it can be challenging to stand out from the crowd. A typical smartphone user will see dozens to hundreds of ads daily.
They are likelier to be interested in ads that speak directly to them. Adweek claims personalization can increase advertising effectiveness by as much as 30%
Marketers need to rely on data to create personalized content.
Marketers can learn much from their customers’ preferences and behavior by looking at user data. What kind of information, messaging or CTAs do they prefer to see? Once you have identified what your customers want, it’s time to segment and provide the correct information.
Use Value Exchange as a Base
When I refer to “value exchange,” I mean user-generated material. This category includes all brand-related content, both user-generated and self-posted.
UGC is a long-standing trend in advertising.
You might be wondering what makes this content so unique.
It’s honest and reactive, among other qualities. It results in high engagement rates because users believe they can trust the information.
Brands need to pay attention to 2022’s exchange of video content. Mobile marketers must get people to participate.
This trend is likely to continue, so it is wise to invest in creative production.
One of the most popular ways to achieve this is by setting a challenge. This trend is prevalent on TikTok, where many brands compete to get users’ attention. Many of them focused their content on this topic during the pandemic, as you might have guessed.
Kaiser Permanente created the popular #OwnTheCurve Challenge as an example. Participants were asked to adhere to pandemic guidelines and live an active, creative life at home. People recorded themselves performing tasks such as washing their hands, putting on a mask, practicing yoga, exercising, and reading.
The Mobile Influencer Marketing Trends
Influencer marketing, another form of user-generated content, is more costly.
This content is not as reliable as UGC, but it does have some advantages. Influencers are experts and have their fan bases. Mobile influencer marketing success depends on selecting the right influencer. Check that your influencers are:
It is appropriate for the intended audience.
Make sure you use the platforms your audience uses.
You should also ensure you are following the most recent influencer marketing trends.
In 2022, for instance, the emphasis will be on nano and micro influences. According to Later and Fohr, micro-influencers have about 7 percent of Instagram’s highest engagement rates. These influencers have a lot to do with their vast influence. They share a close and intimate relationship with their followers.
Influencer marketing is seeing a lot of video content. Although this isn’t surprising, Live video viewers increased by 50% in 2020, for example. (Facebook). Even if there were a lockdown
Companies and influencers should meet the video content needs of their users.
New possibilities are created by 5G
This essay will end with a technology opportunity.
The global adoption of 5G networks is already underway. You might be wondering what internet speed has to do with mobile advertising.
You have the solution.
People long for engaging and complex experiences. They desire to be able to enjoy them without interruptions from the internet. Marketers will now be able to offer data-heavy experiences with 5G technology that were not possible before.
These 5G features will prove to be a boon for mobile marketers.
delivering data quickly
HD streaming in 4K and Augmented Reality
Superior virtual reality
Marketers should also expect improved targeting options thanks to 5G. As more devices are connected, more data will be transmitted. We are unsure how this will happen, especially with changing privacy regulations. We may be able to anticipate that this technology could enable highly personalized advertising experiences.
Marketers will be expected to meet higher standards as 5G users get more access. It is essential to stay current and make the most of the opportunities offered by 5G. It’s essential to complete it before your competitors.
Some argue that 5G’s launch is more important than just smartphones. Smartphones will make up only a fraction of the connected world. They believe it will be the start of the Internet of Things era. We can only wait and watch. Commentary from industry leaders on Mobile Marketing Trends
According to industry experts, you are interested in the top mobile marketing trends of the following years. We have collected statements from 10 or more prominent mobile businesses such as Apptopia and PubNative, ARPU Brothers (App Growth Network), InMobi, etc. Find out what they have to share about the latest trends in mobile marketing.